What is xRM?

xRM (Anything Relationship Management) is the next step on from CRM (Customer Relationship Management). Building on the very strong and successful platform of Microsoft Dynamics CRM we are able to completely bespoke the system to do almost anything that is required by the individual brief.

For a straightforward explanation please click play on the video below.

xRM Capabilities

xRM helps to improve the value of line of business applications by providing a business application development framework with pre-built functionality, rapid customizations, and dynamic services. These shared resources accelerate the delivery of value.

Pre-built capabilities: xRM includes core line of business application capabilities out of the box, saving time on development. Data management, workflow, user experience, access and security, analytics, and reporting are all included, so developers don't need to re-create these capabilities or spend time on difficult integration efforts. Additional capabilities like mobility and offline data access and synchronisation are also included.

Dynamic services: xRM applications are built on a software architecture that automatically updates the application whenever a change is made. For example, when making a change to a data object, that change is automatically propagated across workflow components and the user interface, saving considerable development time and effort.

With software acquisition and development, companies typically think in terms of a single application, but the truth is that the number and variety of applications have a significant impact on value. By providing shared infrastructure, services, and functionality to support many applications, xRM helps organisations achieve both economies of scale and skills as more applications are added.

How xRM Delivers Value

xRM provides an application development framework that is both broad and deep. It enables ease and speed of development with powerful, flexible tools that support a wide range of application types and architectural styles with a common set of infrastructure services. Reducing Risk with every IT project, there is some risk of failure, and that risk only rises the longer and more expensive the project is.

Even after an application is delivered, there are other dangers, including the possibility that the vendor will go out of business, or that development skills will dry up, taking source code and application knowledge along with them. These risks can leave an organisation without critical capabilities on hand, or locked into a solution that doesn't fit their needs.

xRM helps reduce these risks by streamlining application delivery so organisations can start achieving positive value more quickly. xRM enables a highly flexible development paradigm, making it easier to quickly produce prototype applications and update them over time as needs change.