Webmail developments that changed e-mail for good
Webmail interfaces used to be the poor cousin to desktop e-mail
clients. They were clunky, slow to load and lacked the intuitive
features such as drag and drop that make e-mail a slick and
efficient tool for business users.
But providers have wrestled with these problems, jumping on
improvements in web and browser technologies and generally
innovated at a pace. And whilst they haven't completely changed
everybody's perceptions of webmail, they've made a few developments
that are not only luring more users, but also starting to influence
developers of desktop e-mail software.
Gmail, of course, was the primary game-changer. The dominating
webmail service, it's hard to believe it was only introduced in
2004. Gmail did three things to affect the evolution of webmail as
we know it:
- Gmail made search fast. It's what you'd expect from a search
company; with hindsight the staggering thing was how long it used
to take other e-mail clients to find a message from a text
string.
- Gmail provided a massive inbox. Back in 2004 the limit for free
Hotmail accounts was a measly 2MB storage. Google didn't hold back:
they unleashed their cloud infrastructure to offer huge storage
limits with the promise 'never delete another e-mail'. After that,
most rivals quickly found some extra disk space to offer
users
- Gmail introduced most of us to threaded conversations. This has
been revolutionary in how new e-mail clients are choosing to
organise messages.
All in all, this was a winning combo that quickly won over users
and had webmail competitors scrambling:
- Hotmail has come a long way since then, although Microsoft will
doubtless never attempt to integrate this with business offerings
in the way that Google has done with Gmail. It's resolutely a
consumer-targeted offering, hence why it's still laden with Flash
advertisements in a 'fun' yet cumbersome interface.
- Yahoo Mail's new version speeds up the user experience and is
the first mainstream webmail service to allow third
party extensions.
- AOL, meanwhile, is restoring its webmail service under the
codename Project Phoenix. The clue's in the name: this moribund
webmail service clearly intends to roar back into flame!
But could Facebook be the next game-changer? The interesting
thing about their hyped e-mail service in development is the
promise to make inroads against spam - although there's aways time,
and we're sure spammers will find a way.
Will we be advising our Bristol IT
support clients to move to web-based e-mail? The answer might
depend on how keen you are on cloud infrastructure generally.
There's certainly a strong alternative to running your own Exchange
server in the form of Microsoft's Business Productivity Online
suites.
And some commentators have suggested we'll even see social
e-mail on the business scene soon, powered by the likes of LinkedIn
- but don't hold your breath while you're waiting.